Black Hat SEO vs White Hat SEO: Black hat SEO is a strategy that is used to get top rank in search engines. Black hat SEO focuses only on search engines. It gives quick results, but it also has the opposite effect over time. Your ranking will be reduced and your site or blog will be completely blacklisted.
White hat SEO, also known as SEO. It refers to the techniques and strategies that target the visitor.
Today in this article I will tell you about Black Hat SEO vs White Hat SEO and which is the best SEO technique.
Black Hat SEO vs White Hat SEO Which is the best SEO Techniques?
When a new blogger first reads about “Backlinks” to improve their website ranking, they buy backlinks from any low-quality websites. And later they come to know that these links are from Spam websites which spoil their website’s ranking instead of improving it. Even Google also penalizes their site.
So always remember that there is no shortcut to improve website ranking. This is a slow process.
Black hat SEO is such a technique that should not be done for any site and is considered wrong in the world of SEO. Only white hat SEO techniques are used in the world of blogging and it is considered to be the best SEO technique.
What is the difference between Black Hat SEO and White Hat SEO?
Some rules are followed in SEO, and they are applicable to all major search engines, they are called white hat SEO.
But some people use white hat SEO as spam, due to which after some time it takes the form of black hat SEO and the search engine also blacklists them.
An example of the wrong use of white hat SEO is creating backlinks. Due to backlink building, guest posting and article directory submission used in blogging have almost stopped.
Black Hat SEO Techniques
There are many blackhat SEO techniques in blogging that are considered wrong by SEO professionals and it is also wrong to use them in SEO.
1. Content Scraping
Republishing the content on your site through an RSS feed is called content scraping. Google does not like this type of blog at all and also penalizes them.
2. Hidden Texts and Links
Texts and links are hidden on your site or blog. It is not visible to the visitor, but search engines can easily read it. This technique is mostly used by hackers.
3. Keyword Stuffing
Most SEO professionals prefer 2-3% keyword density for any content. If you use more keywords in your content then it is considered Keyword Stuffing. This creates a bad user experience for the reader.
4. Low-Quality Pages
Low-quality pages are called those pages which are not informative but are full of keywords i.e. keyword stuffing is done.
5. Automated Comment Spam
If you run a blog, you must have seen comment spam. These are automated comments that often include keywords and spammy links. Spam comments can reduce your search ranking. So use the nofollow tag for the link in your comment.
White Hat SEO Techniques
1. Do Keyword Research
SEO completely depends on keyword research. While doing keyword research, keep in mind things like keyword competition, monthly searches, CPC, etc. Always choose keywords with high searches and low competition for your content. Also, your keyword should be long tail.
2. Good quality content
SEO-friendly and quality content is very important for any website. So always publish quality content, which is informative and helpful.
3. Make Your Blog/Website Mobile Friendly
More than half of searches are currently done by mobile. If your site is not mobile-friendly, then it will not be able to rank well in Google. Google gives more value to mobile-friendly sites and provides a good rank in search results.
4. Make Your website load faster
Speed is important for any website. This is a Google ranking factor. Fast-loading websites rank well in SERPs and provide a better user experience.
5. Images Optimization
An image is equal to 1000 words. But the worst part is that Google cannot read the image. So whenever you use images in your content, write the correct Alt Tag in them because Google understands the image on the basis of Alt Tag what it is about.
6. Use Internal and External Links
Internal and external links make your content more useful. Keep one thing in mind while doing external linking, the linking site should be trusted and reputable. Otherwise, your site may incur a penalty.
So these are some important points regarding black hat SEO vs white hat SEO. I hope you have clearly understood the difference between Black Hat SEO vs White Hat SEO. If this article has been helpful to you, don’t forget to share it!